Food and drink specialist

Case studies

We’ve worked with a range of high-profile national and international brands, all within the food and drinks sector. Phil Toms also provides mentoring and support for companies and non-profit organisations.

Featured

Supearior snacking with Simpleas

Innovation Leadership & Delivery

17 January 2020

Simpleas is an exciting new snack brand with a national listing in WH Smith's. It's gluten free and high in fibre and protein and could be a very timely and well differentiated market entrant.

Market analysis and review for Thermapen

Commercial Strategy & Delivery

6 January 2020

Thermapen are a British engineering success story, supplying high quality food thermometers to the catering industry and needed help analysing their market to help grow their customer base.

A new retail strategy for Aldens of Oxford

Commercial Strategy & Delivery

18 December 2019

Aldens of Oxford was founded in 1793 supplying high quality meat and produce to an impressive range of food service clients but needed an injection of fresh thinking to help drive their retail strategy.

Co-creation of new cereal brand Sown & Grown

Innovation Leadership & Delivery

18 December 2019

Launched in 2016 into Sainsbury’s across the UK within its first three months was winning awards including best cereal in the Healthy Food Guide awards.

Knitted by Nana’s campaign development for Nestle Cereals

Business Leadership

18 December 2019

Phil was the lead Marketer, working with the advertising agency to develop the now instantly recognisable Knitted by Nana’s campaign.

Bringing fresh news to the beer industry with Charles Wells

Business Leadership

13 December 2019

Phil Toms as Marketing Director at Charles Wells injected momentum and inspired a fresh approach to innovation at the UK’s biggest privately owned brewery.

Building an innovative pipeline for Spoon Cereals

Innovation Leadership & Delivery

6 January 2018

Spoon Cereals needed us to facilitate the development of an effective new product pipeline.

Helping accelerate the UK’s leading Scandi food brand

Commercial Strategy & Delivery

6 January 2018

ScandiKitchen is one of the UK’s leading Scandinavian food outlets and they needed a review of their existing marketing strategy to set out priorities for the future.

Developing and launching a new snack range for Waf*FULLS

Innovation Leadership & Delivery

6 January 2018

A project to help create the strategy and build the proposition for a new snack range to be launched across the UK.

Identify and build a commercial and marketing plan for Ombar

Commercial Strategy & Delivery

6 January 2018

The UK’s leading raw chocolate brand was seeing a growth in competitors and so needed to identify and build a commercial and marketing plan to help keep up.

Food and drink specialist

Case studies

Supearior snacking with Simpleas

Market analysis and review for Thermapen

A new retail strategy for Aldens of Oxford

Co-creation of new cereal brand Sown & Grown

Knitted by Nana’s campaign development for Nestle Cereals

Bringing fresh news to the beer industry with Charles Wells

Building an innovative pipeline for Spoon Cereals

Helping accelerate the UK’s leading Scandi food brand

Developing and launching a new snack range for Waf*FULLS

Identify and build a commercial and marketing plan for Ombar

Get in touch

Mentoring

Case studies