Strategic and commercial support for In the Buff Sauces
Phil met Nick and Henry from In the Buff when he was on his own food start up journey with Sown & Grown. It became clear there was lots of shared knowledge that might prove valuable for the team as they developed and commercialised their own plant based high protein ketchup range.
Phil has continued to support the business as they’ve built their UK distribution proving relevant insight from his own experience and supporting the business with strategic and commercial perspective adding value wherever possible.
He has also rolled up his sleeves and put a few shifts helping man the stand for the brand at the International Food Expo (IFE) at Excel.
Phil is one in a million (or maybe more) There are many brand consultants who ‘claim’ how best to approach a particular business issue, but Phil has actually ‘walked the walk’ both as a start-up, a brand owner and a leader of several large FMCG categories, so when he helps advise a brand owner like me, with a particular challenge or strategy to take, he knows what he’s actually talking about!
He has an infectious passion, knowledge, and a unique way of coaching (without you even noticing he’s doing it). Everyone needs a Phil in their team.
Phil is genuinely interested in his client’s businesses and challenges and provides an energy and advisory support with a purpose that effortlessly helps you make a success of the little and big things.
Phil is always in your corner and has a unique style in demystifying the complicated and keeping you on point. I have never come across a guy like him, but our path is a lot more structured and clearer with him to help guide us.
Nick Briggs, Founder, In the Buff Sauces