Sown & Grown – co-creation of a new branded cereal

Phil is very proud to have identified and been responsible for co-creating a new branded cereal equity which entered the very mature and highly competitive cereal category.

Sown & Grown from Great Little Grains is an inherently simple concept which dealt head on with consumer frustration around product freshness presenting a range of 100% British grain muesli’s and granola’s in a visually impactful but highly practical re-sealable tube.

The brand launched in the Spring of 2016 into Sainsbury’s across the UK and within its first three months of life was winning awards including best cereal in the Healthy Food Guide awards.