Zoopla – evaluation of key branded projects

Zoopla is part of the ZPG group and has helped transform the way people find, move and manage homes. It is a destination site for homeowners and those looking to move property.

Phil was tasked by the CMO to undertake an evaluation of key branded projects and agency partners culminating in a set of recommendations for future action. The outputs from this four-month assignment have helped support the ZPG business as it continues to accelerate its growth trajectory.

The time spent in this highly dynamic digital space helped further develop Phil’s skillset as well as the opportunity to help transfer key principles and processes from Phil’s own time spent in the high paced FMCG world.

“Phil was a really helpful pair of hands which came in to Zoopla to move a few projects forward quickly. He made really good progress, worked effectively with the agencies and had a ‘can do’ attitude and flexible approach that worked really well for us.” Gareth Helm, CMO, ZPG Group